? 12the moon24On the same day, Huang Zhijian, Chairman and Party Secretary of China Publishing Group Co., Ltd., and Zhang Jichen, member of the Party Group of the group company and Vice General Manager of the joint-stock company, visited Zhongtu Xi'an Company for research.

Huang Zhijian fully affirmed the achievements of Zhongtu Xi'an Company's transformation exploration, pointing out that China Publishing Group has unique cultural attributes, stronger social responsibility, and greater influence. As a subsidiary, it should adhere to the positioning of a cultural central enterprise and leverage its technological genes. In order to better "bring in" and "go out", Huang Zhijian emphasized the need to adhere to the principle of "bringing in and out", enhance the added value of product culture, focus on the main responsibilities and businesses, and promote the flourishing of excellent traditional Chinese culture on the world stage.

Huang Zhijian responded to the suggestions put forward to the group company one by one, and recognized the vision of Zhongtu Xi'an Company to become the main driving force of Zhongtu Group and Zhongtu Company in the western business. He emphasized the need to further strengthen cross unit resource mobilization within the group, promote intensive resource utilization to empower excellent products, focus on strengthening information sharing, cadre talent training, party building and business integration, and promote cooperation and win-win among all units of the group.

? ?Zhang Jichen provided specific guidance on the operation of Zhongtu Xi'an Company, emphasizing the need to find more ways to improve gross profit margin and core competitiveness. He pointed out that leveraging the regional and professional advantages of Zhongtu Xi'an Company, building a medical procurement center and an external version of the mid plate model is both an advantage and an opportunity. Breaking through the scale of "new retail" is not easy, and it is necessary to fully utilize the resources of Zhongtu headquarters, give full play to the integration advantages, and highlight the advantagesPODCompetitiveness in terms of massive variety and light inventory provides important support for new media marketing. At the same time, it is necessary to further enhance efficiency, strengthen compliance management level, conduct business under the premise of risk control, and firmly guard the security bottom line in content security, new media battlefield, confidential information management, etc.

The research team also listened to the work report of Li Linhai, Executive Director, Party Secretary, and General Manager of Zhongtu Xi'an Company, inspected the office environment of Xi'an Company, visited on duty employees, and watched the production of5GPanoramic video and new media live streaming room. Relevant officials from the Group's Finance Department, Party Group Inspection Office, Editorial Board Office, and headquarters participated in the research. Officials from Zhongtu Xi'an Company, members of the Party Committee, and the Office Director accompanied the research.